What

Raincouture, a Dutch retail brand, needed a landing page to promote a time-limited sample sale in Amsterdam. The event came with complex logistics: entry conditions, payment limitations, and sizing restrictions.

My task was to design a page that communicated urgency while keeping the experience clear, engaging, and on-brand.

Why

Sample sales can feel overwhelming if the rules aren’t communicated clearly. Without clarity, users may hesitate, leading to drop-offs or event-day confusion.

The landing page needed to:

• Highlight urgency to drive immediate action.

• Simplify complex event details so users could understand conditions quickly.

• Ensure brand consistency to maintain trust and recognition.

• Reduce friction in the ticket reservation process by linking directly to Eventbrite.

How

I approached the design with a focus on clarity and motivation:

1. Hero section as anchor – Grouped all key event details (date, conditions, and CTAs) to capture attention and prompt fast decision-making.

2. Supporting sections – Added FAQs and ticket pricing for transparency, anticipating questions before they could create friction.

3. Dynamic gallery – Showcased models wearing Raincouture pieces available at the sale, reinforcing the value of attending.

4. Brand alignment – Maintained visual consistency with Raincouture’s identity to build trust and recognition.

5. Conversion-first design – Optimized CTAs to lead directly to Eventbrite, minimizing extra steps.

Outcome

The landing page successfully balanced urgency, clarity, and brand experience. In the first week:

• 3,000+ visitors engaged with the page.

• ~33% conversion rate, resulting in nearly 1,000 ticket reservations.